About:
AidNix is a comprehensive marketplace catering to standalone laboratories, focusing on small-scale diagnostic centers. The platform facilitates direct interaction between patients and independent diagnostic laboratories by presenting options based on proximity and cost to provide an efficient test booking platform in their vicinity.
AidNix addresses the issues of inflated pricing, a fragmented market, and the impact of doctors' indirect commission networks with diagnostic labs. The company seeks to disrupt the doctor's commission network and foster a more transparent and cost-effective healthcare ecosystem by allowing laboratories and diagnostic centers to directly receive requests from our platform, eliminating the need for intermediaries like doctors.
AidNix enables patients to effortlessly search for laboratories, schedule medical tests, and avail discounts, all through a unified and user-friendly platform. This not only addresses patient concerns but also ensures the authenticity of laboratories by monitoring user feedback in the form of ratings.
Please find below details of the opportunity:
Traction:
The company aims to onboard labs across six major cities in India, which are as follows, Jaipur, New Delhi, Mumbai, Ahmedabad, Bangalore, and Chennai. The main focus of the company would be to reach 800k users by FY25 via Digital Marketing and Traditional marketing along with Cashback, referrals, promotions, and coupons.
Unique Differentiators:
AidNix serves as a comprehensive marketplace catering specifically to standalone laboratories, with a particular focus on small-scale diagnostic centers in tier II and tier III cities. The improved accessibility and closeness of laboratories facilitated by the company play a substantial role in boosting confidence in the medical testing process
As a marketplace, AidNix allows laboratories to use a competitive pricing strategy, ultimately lowering the overall cost for customers. Additionally, it fosters direct engagement between laboratories and customers, distinguishing itself from other applications that often abstract this interaction.
Future Plans:
Integrate an automated prescription reader:
Create Lab Management Software:
Implement a Medical Store Referral Mechanism:
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