20 May 2024
With approximately 80% of Sugar Cosmetics’ stores having already reached the break-even point, the direct-to-consumer (D2C) startup aims to achieve profitability for all its remaining stores this fiscal year. The company has also aligned its brand-building and marketing investments accordingly. After rapidly scaling over the last 24 months, our FY25 plans are focused squarely on building operational efficiencies in the 200 stores. With our current presence across self-operated stores, modern trade stores, and general trade outlets, we are well-distributed to reach our target audience. Hence, we don’t expect the number of stores to go significantly up by this June,” Vineeta Singh, co-founder and CEO, told Fe. The company launched its 100th brand-owned exclusive outlet in June 2022, and a year later launched its 200th store.
With approximately 80% of Sugar Cosmetics’ stores having already reached the break-even point, the direct-to-consumer (D2C) startup aims to achieve profitability for all its remaining stores this fiscal year. The company has also aligned its brand-building and marketing investments accordingly. After rapidly scaling over the last 24 months, our FY25 plans are focused squarely on building operational efficiencies in the 200 stores. With our current presence across self-operated stores, modern trade stores, and general trade outlets, we are well-distributed to reach our target audience. Hence, we don’t expect the number of stores to go significantly up by this June,” Vineeta Singh, co-founder and CEO, told Fe. The company launched its 100th brand-owned exclusive outlet in June 2022, and a year later launched its 200th store.
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