ST Ep. 23: Celebrating Entrepreneurial Breakthroughs

05 March 2024

Today, we’ll explore three more startups that pitched their business models to the Sharks and delve into the factors contributing to their successful deals. But before we delve, let's see a few key pointers:

Artinci was the first startup to pitch itself. It is a 100% Sugar-Free Product seller. It covers various categories of confectionaries including Ice Creams, Indian Sweets, Cookies & Cakes. Artinci has filed a patent for Proprietary Sweetener. The company’s stated USP is that its sweets prevent sugar spikes.

The second startup that was featured on Shark Tank Episode 23 was the Rage Room which rents out room to peoplele with different items whom they can vent their anger upon. Customers sign a waiver form. The Rage Room also provides customers with a Paint room for handling anger management issues effectively.

The third startup that offered its products at Shark Tank was Aastey which provides Sustainable & Size Inclusive Athleisure Wear. It has a diverse product range including- Leggings, Sports Bras, Tank Tops & Others., across 24 Total Sizes. Their clothing is made from 100% recycled polyester which has been developed in-house after 1 year of R&D.

Now let’s look at the reasons behind the startups securing or failing to secure deals from the sharks: