New shark joins the panel: Viraj Bahl

25 January 2025

Well, who would’ve thought that one could make ₹1,000 crores revenue by making mayonnaise and sauces? Well, Veeba did. In roughly 10 years, the company has a 50% market share in the sauce, mayonnaise, & dip market (condiments). Viraj Bahl, the visionary behind Veeba Foods, not only imagined it but made it a reality.

Viraj Bahl, founder and managing director of Veeba Foods, is a new Shark on Shark Tank India season 4. Viraj's story began with a failed restaurant venture, but with unwavering support from his wife and relentless perseverance, he turned his fortunes around and built one of India's leading sauce manufacturers. 

Inspired by his father's successful food business, Viraj's entrepreneurial spirit was evident from a young age. He joined the family business, Fun Foods, and played a crucial role in its growth. In 2008, Fun Foods was sold to Dr. Oetker, a decision Viraj did not agree with. Determined to succeed, he launched his own restaurant, Pocket Full, which unfortunately failed. 

Turning Point 

Viraj Bahl and his wife sold their house to fund their next venture, Veeba Foods, in 2013. Starting as a B2B supplier to well-known quick-service eateries, Veeba quickly expanded into the retail market.

Veeba Foods' Success

Veeba Foods is now valued at over Rs. 1,000 crore. Viraj's dedication and commitment to quality have made Veeba a household name in India.