Lotte India: A Journey from Confectionery to Global Presence

09 November 2024

Lotte India started its journey in 2004 when Lotte Confectionery, part of the Lotte Group, acquired Parry’s Confectionery. This strategic move allowed Lotte to enter the Indian market with a strong foothold. The company quickly became a household name with its flagship product, Lotte Choco Pie, which enjoys near-monopoly status in the pie category. Over the years, Lotte India has expanded its product portfolio to include a variety of confectioneries, gums, and chocolates, catering to diverse consumer preferences.

Lotte India has long been synonymous with innovation, high-quality products, and deep-rooted consumer trust. Let’s explore Lotte India’s journey, its growth strategies, and its performance in the context of India’s booming sweets and snacks market. With products like Lotte Choco Pie, Coffy Bite, and the more recent Lotte Eclairs, the company has evolved its portfolio and expanded its reach, meeting the rising demand for premium and affordable confectionery in India.

• Product Diversification: New launches such as Choco Burst and Orange Pie, along with expanded capacity for Choco Pie production, are part of the company’s strategy to enhance consumer reach and capture a larger market share in the premium segment.

Expansion of Production Capabilities

• Lotte India has significantly expanded its production capabilities with a new Choco Pie line at its Nemam facility in Chennai. The facility now spans 5.16 lakh sq.ft after an addition of 85,562 sq.ft.
• This expansion nearly triples the plant’s monthly production capacity to 1,420 tonnes. Additionally, Lotte has secured a 3% market share in the cream biscuits segment, growth in diversified product categories.
  

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