Celebrity cum Female Entrepreneurs - Owned Beauty Brands in India

08 February 2025

It’s fascinating to see how the Indian beauty industry, once dominated by legacy brands, is now being reshaped by homegrown celebrity ventures.  Combining personal influence with a deep understanding of consumer preferences, these brands are not only gaining widespread popularity but also setting new benchmarks in quality and innovation. 

From redefining inclusivity to promoting sustainability, these brands embody the future of Indian beauty. They don't just create products, they are actually craft legacies. 

These celebrity-owned ventures have emerged as key players in a competitive market. Brands like Kay Beauty by Katrina Kaif and Rare Beauty by Selena Gomez reflect how celebrity-driven brands go beyond just leveraging star power—they redefine beauty standards and cater to India's diverse demographic. 

Empowering Women Through Authentic Narratives

• One common thread among these brands is authenticity. Celebrities like Katrina Kaif, Priyanka Chopra, and Masaba Gupta have built brands that reflect their personal values, skin tones, and beauty ideals. For instance, Katrina's Kay Beauty emphasizes inclusivity, offering makeup for all skin types, while Priyanka's Anomaly advocates sustainability with eco-friendly haircare products. 

• These brands don't just sell products—they sell stories that resonate with women across India. As female celebrities continue to expand their portfolios, the market is witnessing an inspiring shift where beauty is not only a business but also to embrace individuality.