Boat IPO: A leading feat in consumer electronics

24 January 2025

Let’s start by asking a question. Which Ear pods do you use while travelling? Chances are that you might name boAt,  a popular wearables brand. Again the question would be do you know who its Founder is? This question that most of you would have answers too, especially if you have seen the popular TV show, Shark Tank India. It’s Aman Gupta.

• boAt is a popular Indian consumer electronics brand known for its audio products, such as earphones, headphones, speakers, and related accessories. The company has maintained a strong market presence, particularly in the audio segment, where it holds a dominant position.

• As boAt prepares for its highly anticipated IPO, it aims to raise funds to fuel further growth, repay debts, and enhance its market reach. 

• The upcoming IPO of Imagine Marketing Ltd., with the brand name boAt, is set to launch with an issue size of Rs 2,000 Crs, including a fresh issue of Rs 900 Crs and an offer for sale of Rs 1,100 Crs, the IPO will provide investors with an opportunity to be part of boAt's growth story.