<div>Days after purchasing UP-registered brewery Kamakhya Beer &amp; Bottling Private Limited (a subsidiary of Chhattisgarh Distilleries Private Limited (CDL) which owns Indian No.1 Magnum Whiskey and Red Indian Rum, among other brands), in a share swap deal, Indian beer maker Bira 91 (B9 Beverages Pvt. Ltd.) has acquired leading domestic alcoholic beverage chain "The Beer Cafe" in an all-stock deal for an undisclosed amount.</div><div>The business is allegedly in discussions to raise $70 million from its current investor and the Japanese beverage company Kirin Holdings at the time of the announcement of Bira 91's second acquisition in a week.</div><div>The goal of this purchase by Bira 91 is to increase its position in bars and taprooms while also creating India's first significant D2C platform devoted to beer.&nbsp;<span style="font-size: 1rem;">Following the acquisition, The Beer Cafe's management team will continue to oversee brand operations.</span></div>

Bira 91 agrees to acquire The Beer Café to build a large-scale D2C platform. Click the link below to know the details.