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Vineeta Singh Snapshot

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Vineeta Singh

Vineeta Singh

CEO and Co-Founder

Birthdate

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Organization

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Investor Type

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Birth & Early Life

  • Vineeta Singh is the co-founder and CEO of Sugar Cosmetics, a beauty brand known for its colorful and high-quality products. She was born in 1983 and studied at IIT Madras and IIM Ahmedabad.

  • Before starting Sugar Cosmetics, she worked in finance and tried her hand at a lingerie business. In 2015, she launched Sugar Cosmetics to create makeup that Indian women love.

  • Today, Sugar Cosmetics is a well-known brand, offering affordable and trendy products. Vineeta’s hard work and vision have made the brand a big success.

  • Vineeta Singh’s net worth is ₹300 crore as of 2025, mainly from Sugar Cosmetics, her investments, and her role on Shark Tank India.

  • She has also made money by investing in startups through Shark Tank India. Her ability to spot good business ideas and guide young entrepreneurs has made her a key player in India’s startup world.

  • Sugar Cosmetics is worth Rs 4,100 Cr as of 2025,  Sugar Cosmetics is one of India’s top beauty brands. The brand is successful because it offers high-quality, affordable products that Indian women love. Their range includes lipsticks, eyeliners, foundations, and skincare items.

  • The company sells its products online on platforms like Nykaa and Amazon, as well as in stores across India. This mix of online and offline sales has helped Sugar Cosmetics grow quickly.

  • Vineeta Singh has invested in startups through Shark Tank India, focusing on beauty, health, and tech businesses.

  • As a judge on Shark Tank India, Vineeta Singh has invested in several startups. She looks for businesses with new ideas, strong growth potential, and a clear plan.

  • Vineeta Singh’s portfolio includes her stake in Sugar Cosmetics, investments in startups, and her role on Shark Tank India.

  • Vineeta Singh’s portfolio is a mix of her own business and investments. Her main asset is her share in Sugar Cosmetics, which is worth a lot of money. She has also invested in startups through Shark Tank India, spreading her investments across beauty, health, and tech.

  • Besides investing, Vineeta mentors young entrepreneurs, helping them grow their businesses. Her guidance and experience make her a respected figure in the startup world.

  • Shark Tank India has made Vineeta Singh more famous, showing her skills as an investor and mentor while helping new startups.

  • Being on Shark Tank India has boosted Vineeta Singh’s popularity. The show lets her share her story, give advice, and support new entrepreneurs. Her ability to spot good ideas and guide startups has earned her a lot of respect.

  • Through the show, she has also invested in many startups, helping them grow. Her presence on Shark Tank India has inspired many women to start their own businesses.

  • Sugar Cosmetics is successful because of its focus on quality, affordability, creative marketing, and understanding its customers.

Physical Status

Female

Education

Institution
Degree
Duration
Indian Institute of Management Ahmedabad
MBA
2005-2007
Indian Institute of Technology Madras
B.Tech (Electrical Engineering)
2001-2005

careers

Position
Company
Duration
Co-founder & CEO
July 2012
Co-Founder
FAB BAG
April 2012

Personal Details

Married

Events

Shark Tank India Season 3

Judge

2024

Shark Tank India Season 2

Judge

2022-2023

Shark Tank India Season 1

Judge

2021-2022

Vineeta Singh Investments

Total no. of Investment

23

Vineeta Singh has made 23 investments.

DateCompanySectorRoundInvestmentsCo-Investors
2024-03-20Food and BeveragesDebt Financing - Rock Paper Rum₹ 3 Mn-
2024-02-19Educational and Training ServicesSeed Round - Push Sports₹ 8 Mn-
2024-02-16Beauty and WellnessFunding Round - Yes Madam₹ 1.5 Mn-
2024-03-20Food and BeveragesAngel Round - Rock Paper Rum₹ 2 Mn-
2024-02-21ElectronicsAngel Round - ReFit Global₹ 20 Mn-
2024-02-14Other Consumer DurablesAngel Round - Nasher Miles₹ 30 Mn-
2024-02-07Cleaning and HomecareSeed Round - Koparo Clean₹ 59 Mn-
2023-11-06Augmented RealitySeed Round - mirrAR₹ 130 Mn-
2023-03-16RetailSeries A - Zouk$ 3 Mn-
2023-03-07Food and Agriculture TechSeed Round - Healthy Master₹ 5 Mn-
2023-02-08Food and BeveragesSeed Round - The Green Snack₹ 10 Mn-
2023-02-04HealthcareSeed Round - Padcare Labs₹ 10 Mn-
2023-02-01Food and BeveragesDebt Financing - HoneyVeda₹ 2.5 Mn-
2023-02-01Food and BeveragesSeed Round - HoneyVeda₹ 5 Mn-
2023-01-30FashionAngel Round - Snitch₹ 15 Mn-
2023-01-06Food and Agriculture TechSeed Round - Dorje Teas₹ 3 Mn-
2023-01-05Food and Agriculture TechDebt Financing - SoupX₹ 2.5 Mn-
2023-01-05Food and Agriculture TechSeed Round - SoupX₹ 5 Mn-
2023-01-02E-commerceAngel Round - JhaJi Store₹ 130 Mn-
2022-05-10Media and EntertainmentSeed Round - Josh Talks₹ 270 Mn-
2022-01-31AgricultureAngel Round - Humpy Farms₹ 10 Mn-
2021-12-28Food and BeveragesSeed Round - Skippi Ice Pops₹ 10 Mn-
2021-12-23Beauty and WellnessSeed Round - CosIQ₹ 5 Mn-

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