Question 1

What makes Meesho unique?

Accepted Answer

Meesho’s unique value proposition lies in its social commerce model, which leverages the power of social media for online selling.

Question 2

Who is Vidit Aatrey?

Accepted Answer

Vidit Aatrey is the co-founder and CEO of Meesho, one of India's leading social commerce platforms. He is an alumnus of IIT Delhi, where he studied Electrical Engineering. Before founding Meesho in 2015, Aatrey worked at ITC Limited and InMobi. His vision was to empower small businesses and individuals by allowing them to sell online without any investment.

Question 3

How Did Vidit Aatrey Start His Career?

Accepted Answer

Before founding Meesho, Vidit worked at InMobi, a leading mobile advertising platform. His experience there gave him insights into the digital and mobile commerce space, eventually inspiring him to create a business model that could empower local entrepreneurs and small businesses.

Question 4

What is Vidit Aatrey’s Educational Background?

Accepted Answer

Vidit Aatrey pursued a Bachelor of Technology (B.Tech) in Electrical Engineering from the Indian Institute of Technology (IIT) Delhi. His education at one of India's premier institutions provided him with a strong foundation in problem-solving, technology, and entrepreneurship, shaping his future endeavors.

Question 5

How Has Meesho Grown Over the Years?

Accepted Answer

Since its inception, Meesho has experienced significant growth. By 2022, it had a Gross Merchandise Value (GMV) of approximately $5 billion and over 120 million monthly active users. The platform’s rapid expansion has made it a key player in India's e-commerce sector.

Question 6

What is Meesho?

Accepted Answer

Meesho, founded in 2015 by Vidit Aatrey and Sanjeev Barnwal, is a social commerce platform that allows individuals to start their own online stores without any investment. It leverages platforms like WhatsApp, Facebook, and Instagram to connect sellers with potential buyers.

Question 7

How Does Meesho Operate?

Accepted Answer

Meesho operates on a zero-inventory model, meaning sellers do not need to stock products. Instead, they source items from suppliers and sell them directly to customers via social media, earning a commission on each sale.

Question 8

How did Vidit Aatrey start Meesho?

Accepted Answer

Vidit Aatrey, along with Sanjeev Barnwal, founded Meesho in 2015 as a platform to help small entrepreneurs, homemakers, and resellers leverage social media for selling products. The idea came when Aatrey noticed how local businesses struggled to digitize their sales. The company started as Fashnear (a hyperlocal fashion discovery platform) before pivoting to social commerce, which became its core model.

Question 9

What is Meesho’s business model and how does it work?

Accepted Answer

Meesho follows a social commerce model, which allows individuals to resell products via platforms like WhatsApp, Facebook, and Instagram. The key components of its model include:

Zero-investment reselling, making it easy for new entrepreneurs.
A vast network of suppliers, offering a variety of products.
Logistics and payments support, including cash-on-delivery (COD) services.
AI-driven product recommendations for sellers.

Question 10

How has Meesho grown under Vidit Aatrey’s leadership?

Accepted Answer

Vidit Aatrey’s leadership, Meesho has achieved phenomenal growth:

Revenue increased by 33% in 2024, reaching ₹7,615 crore.
Meesho's valuation stood between $3.9 billion and $4 billion in March 2025.
Adjusted losses reduced by 97%, from ₹1,580 crore in FY23 to ₹53 crore in FY24.
Major investors include SoftBank, Sequoia Capital, Facebook (Meta), and Prosus Ventures.
Meesho launched Valmo, a logistics marketplace, to improve delivery efficiency.

Question 11

What is the future of Meesho and Vidit Aatrey’s vision?

Accepted Answer

Vidit Aatrey envisions Meesho as a global leader in social commerce, with 100 million small businesses benefiting from the platform. Future goals include:

Expanding internationally, especially in developing markets.
Potential IPO, as reports suggest Meesho is preparing for a public listing.
AI-driven enhancements, improving customer and reseller experience.
Competing with major players like Amazon, Flipkart, and JioMart while maintaining its unique reselling model.

Date	Sector	Round	Investments
2023-10-09	Technology	Seed Round - Pep	$ 2.5 M
2023-08-17	Transportation	Pre Seed Round - Teleport	$ 500 K
2023-04-20	Education	Seed Round - Mesa School of Business	₹ 340 M
2023-02-08	Education	Seed Round - Bluelearn	$ 3.5 M
2022-12-06	Fashion	Series A - Virgio	₹ 815.2 M
2022-12-04	Agriculture	Seed Round - Kapu	$ 8 M
2022-11-03	Energy	Series A - SolarSquare Energy	₹ 1 B
2022-11-02	Education	Seed Round - AlmaBetter	₹ 216 M
2022-11-01	Fashion	Series A - Virgio	₹ 594 M
2022-10-11	E-commerce	Seed Round - Wishlink	$ 3 M
2022-03-31	Technology	Series A - OneCode	$ 13 M
2022-02-24	Technology	Series A - Depict	$ 17 M
2022-02-10	Real Estate	Debt Financing - Infra.Market	$ 30 M
2022-01-25	Finance	Series A - Raise Financial Services	$ 28 M
2022-01-15	Education	Seed Round - EduRev	-
2022-01-12	Gaming	Series A - Turnip	$ 12.5 M
2021-09-30	Healthcare	Series A - Loop Health	$ 12 M
2021-09-15	Food & Beverage	Seed Round - Anar	$ 6.2 M
2021-09-02	Technology	Seed Round - dezerv.	$ 7 M
2021-09-02	Technology	Series A - AppsForBharat	$ 10 M
2021-08-16	Technology	Series A - speakX	₹ 440 M
2021-07-29	Technology	Seed Round - MURF.AI	$ 1.5 M
2021-07-14	Media	Series D - Pratilipi	₹ 3.6 B
2021-07-08	Transportation	Seed Round - Vahak	$ 5.3 M
2021-06-29	Travel	Series A - Airblack	$ 5.2 M
2021-05-21	Technology	Seed Round - Mio App	$ 1 M
2021-03-04	Technology	Pre Seed Round - Simulon	$ 495 K
2020-10-01	Education	Pre Seed Round - Questbook	$ 625 K
2020-07-06	Finance	Seed Round - Decentro	-

Vidit Aatrey Investments

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