Q: Who is Ananth Narayanan?

Ananth Narayanan is the founder and CEO of Mensa Brands , a fast-growing consumer brands company that acquires, builds, and scales digital-first brands across various sectors, primarily in fashion, beauty, and lifestyle. He has a strong background in e-commerce, retail, and brand-building, with experience at global companies like Myntra , where he was the CEO, and McKinsey & Company .

Q: What makes Mensa Brands different from other e-commerce and D2C companies?

Mensa differentiates itself through its: Acquisition model : Rather than starting new brands from scratch, Mensa focuses on acquiring existing digital-first brands that are already successful but need operational scaling, marketing, and distribution expertise to grow. Focus on rapid scaling : By leveraging technology, data, and operational know-how, Mensa scales its acquired brands quickly to reach broader customer bases. D2C model : Mensa operates in the direct-to-consumer space, meaning it can control customer experience and maximise value from each brand.

Question 1

Who is Ananth Narayanan?

Accepted Answer

Ananth Narayanan is the founder and CEO of Mensa Brands, a fast-growing consumer brands company that acquires, builds, and scales digital-first brands across various sectors, primarily in fashion, beauty, and lifestyle. He has a strong background in e-commerce, retail, and brand-building, with experience at global companies like Myntra, where he was the CEO, and McKinsey & Company.

Question 2

What is Mensa Brands?

Accepted Answer

Mensa Brands is a consumer brand company that focuses on acquiring and scaling digital-first, product-focused brands. The company operates in a variety of categories, including fashion, beauty, home, and lifestyle. Mensa Brands works with brands that have the potential for growth through direct-to-consumer (D2C) models, leveraging data, technology, and operational expertise to scale them rapidly.

Question 3

What is Ananth Narayanan’s role at Mensa Brands?

Accepted Answer

Ananth Narayanan is the founder and chief executive officer (CEO) of Mensa Brands. In his leadership role, he is responsible for overseeing the strategic direction of the company, guiding its acquisitions, and managing the scaling efforts of digital-first brands. His vision for the company is to create a portfolio of high-growth brands by leveraging technology and data-driven insights.

Question 4

What makes Mensa Brands different from other e-commerce and D2C companies?

Accepted Answer

Mensa differentiates itself through its:

Acquisition model: Rather than starting new brands from scratch, Mensa focuses on acquiring existing digital-first brands that are already successful but need operational scaling, marketing, and distribution expertise to grow.
Focus on rapid scaling: By leveraging technology, data, and operational know-how, Mensa scales its acquired brands quickly to reach broader customer bases.
D2C model: Mensa operates in the direct-to-consumer space, meaning it can control customer experience and maximise value from each brand.

Date	Sector	Round	Investments	Co-Investors
2021-12-08	HealthTech	Seed Round - Stage 3	₹ 200 M	Athiya Shetty, LetsVenture, SATYAM SINGH, LC Nueva Investment Partners, Shashvat Nakrani etc
2021-08-26	HealthTech	Seed Round - Elda Health	$ 1.5 M
2020-09-01	FinTech	Pre Seed Round - Doji	$ 800 K	RBS Ventures, 1289 Capital, Eduardo Alcalay, Lucas Medola, Norte Ventures, Canary, Ananth Narayanan etc
2019-11-11	EdTech	Series A - Lido Learning	$ 3 M	9Unicorns Accelerator Fund, Unilazer Ventures, Earlsfield Capital, BAce Capital etc
2019-06-18	Mobility	Venture Round - Vogo	-	Kalaari Capital, Matrix Partners India, Stellaris Venture Partners, Lightrock, Exponentially I Mobility etc
2018-04-16	Health & Fitness	Venture Round - Cult.fit	₹ 41.8 M	Valecha Investments, Reset India, Surendra Kedia, Gul Advani, Sangeeta Mansharmani etc
2017-01-13	EdTech	Series A - Unacademy	$ 4.5 M	Mirae Asset Venture Investment, General Atlantic, Deepinder Goyal, Ritesh Agarwal etc
2016-08-16	EdTech	Seed Round - Makkajai	$ 200 K
2015-08-05	Mobility	Angel Round - Revv	-

Ananth Narayanan Investments

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